Contents

Dedication
About the Author
Foreword
Introduction

Part I: The GreatGas Story

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1.    How I Became an Accidental Entrepreneur
2.   Cornering the Ballybunion Lettuce Market
3.   Confessions of a Secret Signpost Fitter
4.   The Fundamental Interconnectedness of All Things
5.   Striking Oil
6.   Love at First Thought
7.   We Could Just Be in Business
8.   In which Everyone Is Surprised
9.   Between the Crispy Duck and the Kung Pao Chicken
10. 2006: Things Become a Little More Complicated
11. Decisions, Decisions (Some Good, Some Bad)
12. Under Attack
13. 2008: The Year of Living Dangerously
14. The Night of the Oilman’s Ball
15. Where Exactly Are the Cavalry?
16. When You Don’t Know What to Do, Do Nothing
17. Epilogue

Part II: How to Start a Successful Business

18. Why You Should Read On
19. The Way of the Accidental Entrepreneur
20. The Joy of Business
21. What’s the Big Idea?
22. Why a Recession Is the Accidental Entrepreneur’s Friend
23. How to Start a Business on a Shoestring
24. The Ethical Advantage
25. Honey, I Shrunk the Business Plan
26. Creative Ways of Raising Money
27. The Partnership Dilemma
28. The Extraordinary Benefits Associated with Failure
29. The Gentle Art of Negotiation
30. How to Build a Strong Business
31. The Perfect Marketing Plan
32. How to Succeed Without Selling
33. Money, Money, Money

Acknowledgements
Index

The Accidental Entrepreneur is published by Orpen Press, Lonsdale House, Avoca Avenue, Blackrock, County Dublin, Ireland
© Gerry Murphy, Market House, Churchtown, Mallow, County Cork, Ireland.